Metrics To Monitor When Running Display Campaign
There are a number of metrics available to see if your Display campaign is successful or not. These include: Impressions: An impression is counted each time your ad is shown on a…
How To Add Topic Targeting To Campaigns
To add Topic targeting to your campaigns, begin in the same way you started adding targeting to your Ad groups. 1. First, choose the Topics tab below Audiences and Demographics. 2. Click the…
How To Create Video Discovery Ads
The steps are much the same for Video Discovery ads, until the point you choose your ad format. For Video Discovery ads: You must choose a thumbnail for your ad – think…
Performing Advanced Targeting In Online Campaigns
Here are some of the facts that you need to know about Advanced Targeting in Online Campaign. Observation is an optional feature recommended for advanced advertisers. Use observations to get reports on…
How To Do Audience Targeting In Video Ads
In this article, I want to look at how to do Audience Targeting in Video Ads. I will be looking at targeting and bidding options and how we can use them to run the most…
Unknown Facts About On-Page Optimization
In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as many times within the content as possible. This…
When You Should Use The Search Console
This article talks about all that you need to know about how to use the Search Console. Who Should now Use the Search Console ? Anyone with a website! From generalist to specialist, from…
How To Approach Writing Ads Effectively
Here is how you can approach writing ads in terms of driving clicks from searchers: Relevant: Consider the need state of the searcher and how this can be addressed by your product. What do they…
Facts About Off-Page Optimization In SEO
At its heart, off-page optimization is about building backlinks to your website and this practice is also known as link building. We do this because the higher quality backlinks you have…
What You Need To Know About Search Engines
In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a content writer or just an ordinary user, I will keep you…
Understanding SEO Action Plan For Content Writing
Open Google Search Console (if you have access to it), and check the crawl errors report to see if you can see any site or URL errors. If there are URL errors, review what type…
Amazing Blogging Success Tips From Fili Wiese
This article talks about some amazing blogging success tips from SEO Expert, Search Brothers #1 Attend SEO conferences SEO is complex. Reducing it to just one piece of advice is challenging. If it were just…
Blogging Success Tips From Brent Custoras
This article highlights some amazing Blogging Success Tips from Brent Csutoras, a Digital Marketing Consultant at BrentCsutoras.com #1 Learn some basic coding In 2019 and beyond, every SEO has to start gaining some level of…
Amazing Blogging Success Tip From Elise Dopson
This article highlights some amazing blogging success tips from Freelance marketing writer, EliseDopson.co.uk #1 Focus on quality content My best advice would be to start creating awesome content. There are hundreds of ranking factors…
Blogging Success Tips from Tim Soulo
Here are some of the Blogging Success Tips from Tim Soulo, the Chief Marketing Officer at Ahrefs #1 Don’t get caught in the “infinite learning” loop The best piece of advice to an SEO beginner would…
Blogging Success Tips From Steven van Vessum
Here are some of the Blogging Success Tips from Steven van Vessum VP of Community at ContentKing #1 Be critical about everything Be critical about everything you read and everything people say. Ask other SEOs to…
Electronic Payment Concepts: The Five Modes
In my previous articles, I talked about some of the factors to consider when you need to design e-commerce websites. In this article, I want to look at the five modes of electronic payment…
How Nigerian Scam Yahoo Yahoo Works
Before I start writing this article, here is a disclaimer. I am not writing this article to rubbish Nigeria as a country and I am not a Yahoo Boy and I will never in…
Network Communications Protocols For Cyber Security: The Facts
Simply having a wired or wireless physical connection between end devices is not enough to enable communication. For communication to occur, devices must know “how” to communicate. Communication, whether face-to-face or over a network, is…
Data Encapsulation In Networking: Highlighting The Facts
Knowing the OSI reference model and the TCP/IP protocol model will come in handy when you learn about how data is encapsulated as it moves across a network. It is not as simple as a…