Email marketing can make your business look huge even if it’s tiny, but only if you do it correctly. It’s easy to use the process to bring in new customers and increase the sales from the people who are already buying from you, but it requires effort to be effective.
Read on to learn how to create an email marketing strategy that will grow your business using techniques that you can use again and again as you start to expand your online presence.
Types of Email Marketing
The list of marketing tactics you can use is limited only by your imagination. But if you are new to email marketing, we recommend you begin with a few tried-and-true techniques: offers and coupons (sales), newsletter subscriptions, invitations for webinars and events, contact lists for direct sales, deals, and prizes.
Many other email marketing strategies could work well for your business. Experiment with what suits you best!
How to Write a Subject Line
With over seven billion emails sent every day, no one can afford to ignore email marketing. If you want your brand’s message in front of consumers at all times, email is your best bet.
But with so many emails competing for people’s attention, it’s important to make yours stand out. To do that, you have to use words that appeal directly to recipients and inspire them to open and read your message.
Here are a few tips on how to write an effective subject line
– Avoid spammy words like FREE or LIMITED TIME OFFER. The goal here is to get the reader interested enough to open the email, not trick them into opening a fake virus attachment.
– Create curiosity by using action verbs or adjectives like Exclusive or Amazing.
– Keep it short and sweet – any sentence longer than 25 words will be too wordy for most readers.
Lead Magnets
In simple terms, a lead magnet is an incentive. It’s something you offer in exchange for an email address and permission to send marketing messages via email—in other words, permission to advertise (spam) your business.
Lead magnets can be anything: free reports, e-books, white papers or videos, infographics… whatever you have that people will find useful and want in exchange for their contact info.
Promote your lead magnet on social media and wherever else you might market yourself or your business.
Introduction To Newsletters
While some people have grown up on instant messaging and social media, email marketing is still one of the most powerful tools you can use as a small business owner. In fact, by incorporating newsletters into your marketing plan, you’ll be able to create leads, convert customers, and connect with new customers without spending too much time or money.
If you know how to use newsletters for business, it can do wonders for your company. For example, businesses that send regular updates see an average return of $40 for every dollar spent on their newsletter campaigns.
As your customer base grows, so will the ROI from your newsletter campaign—so it pays to get started now!
When Should I Send Emails?
Email marketing is extremely popular with businesses because email is inexpensive and offers several ways for you to build customer relationships. But it can be challenging to decide when you should send emails.
You don’t want to bombard your customers with too many emails, but you also don’t want them wondering why they haven’t heard from you in ages.
So when should you send an email? Here are some guidelines.
#1 Send an email no more than once a week if the recipient is not on your list of regular contacts.
#2 If you regularly correspond with the recipient, feel free to contact them more often—though never more than once per day or every other day—as long as it feels natural to do so.
#3 For new leads or prospects, consider sending them one introductory email at the beginning of your relationship and then again three months later.
#4 Once you have sent these two introductory emails, make sure to space out any future messages so that you don’t end up spamming your prospect with unwanted content.
How Long Should My Emails Be?
The optimal length for your emails should be between 120 and 250 words, depending on how complex your subject matter is. Shorter email lengths tend to get more click-throughs and conversions than longer ones.
Your content mustn’t feel too long—so if you find yourself writing copy that goes over 1,000 words, it might be a good idea to rewrite it into multiple shorter pieces instead of one big one.
How Many Emails Should I Send Out?
Email marketing is, without a doubt, one of THE most effective forms of marketing there is, but that doesn’t mean you should send out dozens or hundreds of emails daily.
Your email subscribers are busy people with full inboxes—they don’t need your constant clogging up their inboxes! For example, a good rule of thumb is to never send more than one email per week.
Another good idea: Include an unsubscribe link at the bottom of every email you send out.
Conclusion
Email marketing is one of your strongest marketing assets. When executed properly, email can turn strangers into customers and mere customers into lifelong advocates.
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