Long Tail Keyword Research: Secrets To Ranking On Search Engines

long tail keyword research

Long Tail Keyword Research: Secrets To Ranking On Search Engines

 

 

Long tail keyword research is a crucial aspect of SEO and content marketing. Long tail keywords are longer and more specific phrases that visitors are more likely to use when they’re closer to making a purchase or when they’re using voice search.

 

Here are the key steps and strategies for conducting effective long tail keyword research:

 

Understanding Long Tail Keywords

Characteristics:
Specific: Long tail keywords are usually 3-5 words long and very specific.

 

Low Competition

They often have less competition compared to broad keywords.

 

High Conversion Rate: Because they are specific, they tend to have a higher conversion rate.

Benefits of Long Tail Keywords

Higher Conversion Rates: These keywords target users with specific search intent, increasing the likelihood of conversion.
Lower Competition: Easier to rank for compared to short, highly competitive keywords.

Better Targeting: Helps in attracting a niche audience that is more likely to be interested in your products or services.
Voice Search Optimization: They align well with how people use voice search, which is becoming more prevalent.

 

Steps for Long Tail Keyword Research
Brainstorming: Start by thinking about the topics related to your business or niche. Consider the specific questions or needs your audience might have.

 

Using Keyword Research Tools:

Google Keyword Planner: Offers keyword suggestions and data on search volume and competition.

Ubersuggest: Provides keyword ideas, search volume, and SEO difficulty.

AnswerThePublic: Visualizes questions and phrases people are searching for related to your keyword.

 

Ahrefs: Offers a comprehensive keyword research tool with metrics like search volume, keyword difficulty, and traffic potential.

SEMrush: Another robust tool for finding long tail keywords and analyzing competitors.

Analyzing Competitors: Look at what keywords your competitors are ranking for. Tools like Ahrefs and SEMrush can help you identify these keywords.

 

 

Exploring Google Suggestions:

Autocomplete: Type your base keyword into Google’s search bar and note the suggestions that appear.

Related Searches: Scroll to the bottom of the search results page to see related searches.

Using Question-Based Keywords: People often search in the form of questions. Use tools like AnswerThePublic or check out the “People also ask” section on Google.

 

Forum and Community Insights: Check out forums, Q&A sites like Quora, and social media groups related to your niche to see the language people use and the specific problems they are discussing.

 

Tools and Techniques

Google Search Console: Review the search queries that are already bringing traffic to your site and identify long tail opportunities.

Content Gap Analysis: Identify keywords that your competitors rank for but you don’t. This can reveal long tail opportunities.

Customer Feedback: Analyze customer inquiries, feedback, and reviews to identify common terms and phrases.
Implementing Long Tail Keywords.

 

Content Creation: Develop content around these keywords. This can include blog posts, FAQs, product descriptions, and more.

On-Page Optimization: Incorporate long tail keywords naturally into your content, meta tags, headers, and URLs.
Monitoring and Adjusting: Use analytics tools to track the performance of your long tail keywords and adjust your strategy as needed.

 

Example of Long Tail Keyword Research

Suppose you run an online store selling eco-friendly kitchen products. Here’s how you might conduct long tail keyword research:

 

Brainstorming: Think about specific products and customer needs, e.g., “reusable silicone food bags,” “organic cotton dish towels,” “biodegradable kitchen sponges.”

Using Tools:

Google Keyword Planner might suggest related terms like “best reusable silicone food bags” or “where to buy biodegradable kitchen sponges.”

AnswerThePublic might reveal questions like “Are silicone food bags safe?” or “How to clean organic cotton dish towels.”

Competitor Analysis: Use Ahrefs to see what keywords similar eco-friendly product stores are ranking for and find gaps in your own keyword strategy.

 

Google Suggestions: Typing “reusable silicone food bags” into Google may autocomplete to “reusable silicone food bags for sous vide” or “best reusable silicone food bags 2023.”

 

Content Creation: Write a detailed blog post titled “Top 10 Best Reusable Silicone Food Bags for Sous Vide Cooking in 2023.”

 

By focusing on these specific, intent-driven keywords, you can attract highly targeted traffic that is more likely to convert.

 

 

Action Point

 

PS: I know you might agree with some of the points raised in this article or disagree with some of the issues raised. Let me know your views about the topic discussed. We would appreciate it if you could drop your comment. Thanks in anticipation.

 

Fact Check Policy

 

Do you enjoy this article, add Our Posts to your Reading List.

 

 

CRMNuggets is committed to fact-checking fairly, transparently, and non-partisanly. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, contact us to tell us about it.

 

Become Part of our fan Base on Facebook. Click Here.
Follow Us on Twitter. Click Here.
Many Crypto. One place. Use Roqqu

 

Make Millions from the BC game Daily. Join Here.

 

 

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, You should try it out too

 

OUR MISSION

 

To create well-researched content that will increase the intellectual prowess of our readers.

 

OUR VISION

 

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria.

 

Official Social Media Pages for crmnuggets.com

 

WhatsApp: @CRMNuggets Community

Loading

Related Posts

Project Team Roles For ProjectsProject Team Roles For Projects
Project Team Roles For Projects: The Major...
    In my previous articles, I have looked at some of...
Read more
url are important for seourl are important for seo
URL For SEO: Why They Are Important...
This article talks about some of the reasons why URL...
Read more
Advanced Digital MarketingAdvanced Digital Marketing
Advanced Digital Marketing: Strategies for Maximizing Online...
    Advanced digital marketing is the practice of using digital channels...
Read more
Comprehensive Guide On Use Of SD-WANComprehensive Guide On Use Of SD-WAN
Comprehensive Guide On Use Of SD-WAN
In my previous article, I have discussed some of the...
Read more
On-Page OptimizationOn-Page Optimization
On-Page Optimization: How To Tweak Your Website...
  In the old days, many approached on-page optimization as simply...
Read more
customer scoringcustomer scoring
6 Common Threats To Wireless Networks
   In my previous articles, I have talked about all that...
Read more
Web Analytics ProcessWeb Analytics Process
10 Stages Of Web Analytics Process For...
In my previous article, I tried to look at some...
Read more
The Mighty Samson. RCCG Sunday School Teachers.The Mighty Samson. RCCG Sunday School Teachers.
The Mighty Samson. RCCG Sunday School Teachers.
  Opening Prayer: Father, help me to discover Your plan and...
Read more
CRMNuggets Whatsapp Channel
truehost
About Adeniyi Salau 1727 Articles
Adeniyi Salau is a highly dedicated and committed Blogger of repute. He likes sharing his IT knowledge with others. My desire is to impact as many lives as possible with my IT skills. You can download my mobile APP. Download the ICTLOAD APP on Google Playstore. Thanks.

Be the first to comment

Leave a Reply

Your email address will not be published.


*