In my previous articles, I have talked about some of the facts that you need to know about opening a good e-commerce website. In this article, I want to talk about some of the elements of a good e-commerce website. Follow me as we are going to look at that together in this article.

Here are some of the elements that a good e-commerce website should have:

 

 

#1 Unique logo

First and foremost, when it comes to establishing your online presence worldwide, you need to know that having a unique logo that distinguished you from the rest of the pack is very important. Your logo needs to resonate in the mind of your audience. It will help them to promote your products and services and serve as a tool for recommending your product to others.

 

 

#2 Trust information

When it comes to building trust online, you need to be able to prove to your audience that your website has been tested and trusted. They should be able to see evidence from certified bodies online that will give them the confidence that their card information and other tools they might have chosen as a mode of payment for products and services.

#3 Popular products

When it comes to selling products and services online, it is always advisable that you sell or promote popular products that people already know. When you are selling popular products you will stress yourself less to convince people to buy such products. If you are selling products that are not popular, the probability that people will buy such products from you is very slim.

 

#4 Remove distractions 

Also, when it comes to selling products to customers, you have to make sure that you remove all distractions as much as possible. You need to make sure that whatever you are posting on that landing page, including links and call to action has something to do with the product that you are trying to sell. You should not include links that will take your customers to another page. This will assist you in converting leads to customers. 

 

#5 Clear Payment Information

Another major step that you need to take is to ensure that you have clear information about the mode of payment for your customer. You also need to ensure that you are providing more than one method of payment. You should not restrict them to a single mode of payment. At times, you have to make it easy for them to make USSD and bank transfers and they will receive their goods after payment confirmation. 

 

#6 Testimonials 

One of the keys to getting more sales is to keep customers and partners testimony. At times, when people want to buy products, they will want to know what other customers that have used your products have to say about your products and services. They tend to believe that kind of testimonials more than whatever you want to tell them. That is why you have to display those testimonials where it will be very easy for your customers to see them. 

 

#7 Social media buttons

When it comes to selling products online and managing your e-commerce website, you need to ensure that you have your social media handles and icons where your followers and visitors can easily see them. When your customers are following you on your social media platforms, it will allow your customers to deepen their interests in your products and services. They will also be able to share your content with their audience. A good social media platform for your e-commerce website will also allow you to develop your own brand advocates. 

 

#8 Showing upcoming events

Also, you need to cultivate the habit of keeping your customers abreast of upcoming events and other important events in your organisation. These events are unique opportunities to sell your products and increase the bond between you and your customers. It will also show your customers and prospects that, beyond selling your product, you really care about them and you are thinking about them as well. 

 

#9 Provide Physical Address

Another fact that you need to know is that it is very easy for someone to create a new e-commerce website overnight. They can easily swindle their customers with no means of locating such individuals. You have to convince your audience that you are different from the rest of the pack and you are actually serious about your business. You need to provide a physical address and other basic information that will prove to your audience and customer.