Turning Your Blog Into A Business: Ways Of making Millions From Your Blog

All of the previous monetization tactics rely on the promotion of other businesses. While this type of income collection offers a lot of benefits as you do not need to have any investment or be involved in the production process, it comes with some drawbacks as well. Firstly, you depend on other businesses. Once they stop selling, you stop earning. The income you can make is also pretty limited. You will need thousands and thousands of visitors to see any income from AdSense for example. This can become a real obstacle for blogs that are starting out.

An alternative is to try to turn your blog into a business. This can be implemented from the first day your blog is live, but it can also be something that you will eventually introduce, once you gain reputation and determine that blogging is a career that you want to focus on.

#1 Creating a product/software

The first idea is to create a product (or software) on your own. Even though it is not a strategy doable for every blog, it is something that can offer a potential to earn a decent income through blogging. The product you decide to create should be relevant to your target group. The main obstacle could be an investment needed for creating the product. The possibility to fully control the production process and sales strategy, without profit sharing is a motivation for many blog owners to consider this strategy.

#2 Offering a service

If you cannot create a product and you are in a niche where that would not be profitable, you can think about a type of service you can provide. It is usually something related to consulting, offering professional assistance, such as legal or medical advice, etc.

Again, having complete control over the service is something that ensures that the blogger maintains independence while having an opportunity to earn from his or her online influence. Unlike creating a product, offering a paid service on your blog does not require a monetary investment. What it does require is detailed planning about the service you will offer, the terms for the users, and the schedule of your availability (or an employee who would do the tasks for you).

#3 Produce merchandise

The third alternative would be creating merchandise. This is a strategy commonly used by influencers who have a significant following. It is also rather popular among young online users. A good thing about this strategy is that you offer creative input on the merchandise design, but you do not have to be responsible for the actual production. Instead, you hire a company that will manufacture the actual products for you with your logo or brand name displayed. Of course, in this case, it would be necessary to share the profit with the manufacturer.

#4 Write an ebook

Having in mind that you are a blogger, it is safe to say that you are a writer as well. You write on your blog which means writing an ebook (or an actual book) can be an option you can pursue to earn money from your blog. Publishing an ebook is much easier because you do not need to seek official publishers. Also, an ebook is offered as a digital download, which means that the location is not a barrier. Publishing a book involves a more complicated process, starting with having a publisher. Still, both options are great ways for bloggers to turn their skill and love for writing into a product that they can sell through the blog.

#5 Open a store

Your blog can gradually evolve into an online store. Here you can sell your own products, merchandise, or even products from other manufacturers. It is a strategy that offers a lot of options for many different types of bloggers to earn by selling products. However, running and managing an online store involves a lot of work, requires extensive knowledge about e-commerce, and requires constant online promotion, which are all the tasks that can distract you from your primary focus, i.e., blogging.

#6 Create an online course

If you are a blogger, or expert in a certain field, creating an online course is another strategy to monetize your expertise and online influence. The topic of the course needs to be something that your audience will find relevant and can benefit from.

It is a form of passive income because you will invest time into creating a course and then you can profit from it in the years to come. However, some topics might require the course to be updated from time to time. You will also need to work on promoting the course, most commonly using other online marketing strategies, such as search engine marketing or social media promotion.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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OUR MISSION

To create well-reached contents that will increase the intellectual prowess of our readers. 

OUR VISION

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

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Blogging For Individuals And Businesses: How To Get Started

People often wonder if blogging is a necessary part of online business. Does it really make such a difference for a business to have or not to have a blog?

The main reason why blogging is highly recommended is the fact that it brings so many benefits for both individuals and companies. Also, numerous statistics and industry reports keep confirming the fact that companies that blog see a lot of benefits from this activity, regardless if they generate leads, increase traffic, or boost sales.

Why is blogging so popular?

With 91.8 million new posts published each month on WordPress alone, there is no doubt that blogging has become mainstream. It is an ideal outlet for everyone to have their voice heard. Apart from many benefits blogging can bring, there are three principal reasons why blogging has been growing in popularity over the past years.

#1 Reach

Blogging gives you an opportunity to reach online users. It is an amazing asset for search engine optimization. With blogging you create content, and search engines love new content. This directly increases the reach of your blog and expands the influence of your brand on the internet.

#2 Possibilities

With so many possibilities blogging provides, it is no wonder so many people blog. Starting from growing your traffic and reach, to building an entire career and becoming an influencer, blogging offers so many exciting possibilities. Exploring these possibilities is based on your goals and the vision of how you want to grow your blog and which directions are perfect for your development as a blogger (or blog owner).

#3 Ease of use

Apart from an idea and an internet connection, you do not need anything else to start blogging today. The online blogging platforms and tools are incredibly user-friendly, enabling everyone to take up blogging as a hobby or start their new career. Additionally, you will find lots of online tutorials, guides, and courses to explore the possibilities of blogging further.

Benefits of blogging

When talking about the benefits of blogging, it is essential to differentiate between individuals who blog and companies. A lot of these benefits do overlap for both cases, but due to the particular characteristics of blogging in both of these situations, some distinctions exist.

Benefits of blogging for individuals

#1 Share your experience

Development of blogging has brought a unique opportunity for individuals to share their experience. Individuals can share insights on the topic or circumstances they have personally experienced. Not only does this become a great outlet for them to share knowledge, about both good and bad, but this kind of blogging is a way to truly make a difference. You get to affect people and help them with what they are going through, by sharing your own thoughts about the topic.

#2 Share your knowledge

Besides experience, knowledge can be shared through blogging as well. If you are educated on a particular topic, and you believe some people are interested in learning, you can take up blogging and create your personal brand. You can become an expert on the topic. Apart from growing your influence as a blogger, this can open many additional opportunities for you, such as being invited to workshops, speaking at conferences, etc.

#3 Become a better (published) author

The best way to improve as a writer is to write every day and to work on developing this skill consistently. Blogging can help you with growing as an author and improve your skills with every new post.

Additionally, you get to publish your works, without much effort. You do not need an editor or a publishing house. Your writing can instantly be available to all online users when you start blogging. Of course, writers have an opportunity of growing their careers through blogging and eventually being offered book deals, or other interesting collaborations with people from their industry.

#4 Start a business

A large percentage of well-known bloggers and influencers nowadays started their blog as a hobby. Blogging is a hobby that offers so many ways to grow and turn your hobby into a business. You can become a speaker, you can advertise your services through a blog, or you can even open up your online shop. There are plenty of opportunities to monetize your blog (as you will see in one of the following chapters).

#5 Gain influence

As a blogger, you get a massive online audience you can reach through your content. Blogging enables you to gain the trust and respect of blog visitors. This influence opens up so many doors for you. Collaborations with brands, interviews with celebrities, or even books deals are only some of the opportunities that you can have as an established blogger.

#6 Create an online community

A blog has that social aspect, allowing you to establish yourself as an author, but giving you an opportunity to chat with the readers at the same time. Encourage visitors to participate with engaging questions, ask them for their feedback, or to leave a comment. As your blog reach grows, so will the online community. Many readers will be eager to join the discussion and start

interacting with you, as well as with the other readers. Earning respect from this community is possible through quality content. Over time, this free community can grow into a premium club, which is another way you can start earning from your blog.
Benefits of blogging for businesses.

#6 Increase traffic

A blog provides content for your website. Ideally, this content is optimized to use keywords related to your business. The more content you have, the more indexed pages you will get. This results in improved organic search visibility because search engines will have more of your links stored in their database, which are then shown as a response to a particular search query.

If you manage to get your website to come up as a result of many queries, you will increase website traffic. However, it is essential that those search queries are related to your content and your business.

#7 Improve SEO

Blogging is beneficial for website optimization in multiple ways:

• Keywords – Having a blog gives you more content that you can optimize for the keywords that are relevant to your business.
• Relevancy – The more relevant visits you have, the more likely the search engines are to see your website as relevant for the specific topic. This will give your website a high-rank status and help with gaining a reputation.
• Off-site SEO – Content of exceptional quality generate links, which is one of the most relevant metrics used to assess website’s reputation through off-site SEO elements.
• Freshness : This is another factor that will help you with search engines because they love seeing new content added and the old being updated.
The improved SEO rank also includes long-tail search queries. There are fewer long-tail searches than single-keyword searches. Still, long-tail keywords are considered to be higher-converting, which is why they are better for your overall website performance.

#1 Build influence in the industry

Blogging helps you increase your influence by establishing yourself as an expert in the industry. A blog is a platform where you can share industry-related information, study reports, insights,

and guides your audience will find helpful. Building influence helps you increase trust. Online users start to identify your brand with a particular industry, they associate the brand with high quality. This way you already have an established connection with potential consumers, which can have a significant impact on their buying decision.

#2 Create a personalized approach

Even amazingly presented website content (on the homepage or about us page) cannot give your business that personal touch that a blog can. Companies use blogs to add a personal side to their business, by sharing stories about the production process, about employees, events, etc. This approach is guaranteed to increase trust in your brand and enable visitors to relate to your brand.

#3 Generate inbound links

Without a blog, you will have a hard time generating inbound links. Other blogs and influencers are less likely to link to a homepage of a business. On the other hand, if you have a useful guide for the industry you are in (for example a guide for starting a blog), you can expect many relevant web pages to link to this content. Many blogs that focus on the related topic will include such a link as a recommendation for their readers if they find it helpful and valuable. Not only are these links an important source of traffic, but they are also good for your website optimization.

#4 Collect emails

More content increases the opportunity to collect emails. Increasing your audience is going to encourage more interest in your brand, allowing you an opportunity to collect emails and further develop this business-to-customer relationship through email marketing. You should make sure you use engaging CTAs and high-converting landing pages to collect more email addresses.

#5 Increase sales

Finally, all of these benefits companies see through blogging accumulate to an increase in sales. More collected emails, better search engine visibility, increasing traffic, and gaining more influence are all factors that directly increase sales. This is how blogging becomes an asset in sales strategy of your company, helping you generate sales through blog content.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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OUR MISSION

To create well-reached contents that will increase the intellectual prowess of our readers. 

OUR VISION

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

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To understand how we have gotten to this point, where blogging is an inseparable part of our lives, you need to learn about the content and Google’s Panda update. These two have influenced blogging to become what we know today. In this article, I want to talk about some facts about Content and Panda Update. 

Content has been around from the beginning of the internet. It has been used to position a website for keywords that are relevant to that site. Numerous techniques have been used for this purpose. One of which included the notorious, obsolete practice of keyword stuffing. The gap between a website and a blog was much broader. Brands and companies had their websites, while bloggers managed their blogs.

The number of internet users has been rapidly increasing, and they were all looking for something on the internet. They were looking for information. To do this, people have been using search engines such as Google, Bing, and Yahoo, where they would type a search query. These search queries would represent something, which these users have been interested in. Then, the relevant results would come out in the search engine result pages. These caused two things:

Firstly, companies have started to realize that they are unable to compete with blogging content, as they had too little content, making them less likely to appear in the search engine
12
result pages. This is how blogging has become a part of the business world. Once reserved for journalists, writers, and critics, blogging has moved into the business world at full speed. The result of this is still visible to this day. Almost any business wishing to succeed and build a respectable name will try to do so through blogging.

The second thing that resulted from the rapid expansion of the internet is the fact that content has been starting to pile up. Search engines have been struggling to filter the results, as webmasters were using devious techniques and practices to boost their websites to the top of the search results. In many cases, search results have become very saturated with keyword-stuffed content. The bad thing was that most of that content was actually junk. It was content written with the intention to trick search engines to believe that there is something relevant on that web page when in reality there was not. It was only a scheme used to reach online users.

It was at this point (back in 2011) that Google rolled out its Panda Update. This was a search engine update that was designed to detect low-quality content pages and banish them from the search engine results pages (SERP).

The goal was also to identify high-quality pages and award them with a good ranking. Being able to recognize the quality of the content allows Google to provide a better user experience because this way search engines can show really relevant results that can, in fact, provide a meaningful response to a user query. This update has been evolving through the years, but what ultimately changed is how we perceive website content and blogging in general.

While blogging has become an effective tool for reaching online users, with this update in mind, bloggers are now aware that only quality content can achieve this goal. Tactics such as “keyword stuffing” no longer work. In today’s world, the emphasis is on quality content.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent, and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

OUR MISSION

To create well-reached contents that will increase the intellectual prowess of our readers. 

OUR VISION

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

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Blogging has completely stirred up the situation on the internet. It has been something that people were getting used to during the 1990s, but as of 2000s, the online world completely changed due to the influence of blogging.

What once began as a platform for sharing personal thoughts in online form has now grown into one of the essential and most effective tools marketers use for online promotion. The way blogging has evolved over the past decade has blown everyone’s mind. During the last couple of years, we have been witnessing thousands of blogs around the globe, both business and personal, turning into very profitable activities. It’s safe to say, that blogging has become “big business”.

History of blogging

Today’s blogging started with something called weblog. The term was created by Jorn Barger in 1997, and it was used to describe a personal weblog, an online journal or a diary. It was primarily used by journalists and writers as a way to express themselves. To understand this need to share one’s thoughts this way, you have to realize that this was the time without forums and social networks, the time before Twitter and Facebook.

The term was shortened to blog by Peter Merholz in 1999, and this term is now used both as a noun (to describe an online platform that is used for blogging) and as a verb (to write or to have a blog).

Having a blog in that period meant that you had the technical know-how to create and set up that blog. Optimization of that blog was not something people gave much thought, because search engine algorithms were just getting started to index the web, and had yet to learn how to interpret online content.

The late 1990s were also the period when blogging started to take off. By 2004 blogging had become completely mainstream. This was largely fueled by the introduction of the well-known content management system called WordPress in 2003. WordPress is a free platform that makes blogging available to everyone. Even to people, who don’t have many technical skills. More and more people were starting a blog, and increasingly more were reading those blogs. This trend grew so rapidly over the next few years that we now have a new blog coming up each second.

What has affected this rapid expansion is the following:
• Creating a blog is now much simpler and cheaper than it used to be
• The number of people using the internet is continuously rising, so the online audience is increasing

Blogging has been recognized as a desirable profession in the 21st century
• Plenty of opportunities for monetization of blogging
• A possibility to expand networking opportunities
• Blogging has become a supporting activity for both online and offline businesses

As more and more blogs started to emerge, so did the number of blogging tools. The approaches also began to evolve. We can trace the origin of blogging back to the online diaries published on the internet during the 1990s via dial-up internet. Over time, the topics of blogs started to expand. Personal blogs as a form of online diaries still exist, but many different types of blogs are now part of the blogosphere.

The number of blogs on the internet has been growing rapidly, as increasingly more people were gaining access to the internet and being able to create and manage their own blogs. Once creating a blog was an endeavor for which you would need to hire a professional, and you would also need training on how to manage and upload content. Nowadays, you can seamlessly create a blog within a few minutes without any technical skill whatsoever.

From the introduction of the internet and the appearance of blogging to this day, a lot has changed.

Nowadays, blogging has become commonplace. It has become mainstream since the 2000s. Now people read blog posts every day. In fact, a large percentage of people own a blog (even if they do not have a habit of blogging regularly).

On the one side, we have the online community which has been relying so much on blogging as a source of information, entertainment, ideas, etc. People start following blogs they love and use them to keep up with the topic of their interest. They also interact with blog owners through comments.

Then, on the other side, we have companies. Most companies have one goal in common – to reach online users. Due to the massive popularity of blogging and due to one particular search engine update by Google, called Panda (you can read more information on “Panda” later in this book), they have started to realize that blogging has to be taken to an entirely new level. The benefits of blogging are evident, but the craft (or better yet, art) of blogging is what evolved so much over the past years, that companies are focusing a lot of their efforts on creating and managing content marketing strategies through blogging.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

OUR MISSION

To create well-reached contents that will increase the intellectual prowess of our readers. 

OUR VISION

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

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As a sector of online marketing, search engine marketing focuses on the promotion of links through search engine ads. These are ads placed in the search engines before, next to, or after the organic search results.

Affiliates are allowed to advertise their affiliate links through most channels available in online marketing, including search engine ads. In this case, an affiliate could create a search engine ad as a part of affiliate promotion. For example, Google Ads can be used to create search engine ads for Google or YouTube. The affiliate would be in charge of campaign settings, as well as campaign goals, keywords, targeting, scheduling, etc. Through the affiliate link in the ad, it is possible to track the conversions back to the affiliate who promoted the link using search engine ads.

Despite the fact that it is a paid campaign, affiliates might still find it profitable, which is the reason for them to choose this kind of promotion.

Merchants are not directly involved in this promotion, even though it is a paid campaign. However, most merchants are conducting SEM campaigns themselves. This is why merchants usually prohibit the use of specific keywords for affiliates in paid campaigns.

These keywords usually include company name, website URL, etc. as well as commonly misspelled variations of those keywords. If the affiliates were to use them, they would create direct competition for the merchant, thus increasing the price of the paid ads which work in a form of an auction. The prohibited keywords should be a part of the terms of service provided by the merchants and accepted by the affiliates who join the affiliate program.

Affiliate marketing and social media marketing (SMM)

Social networks have a great potential for online promotion, which is why affiliates have been using them to promote the links from which they earn the commission. Apart from sharing links on websites and blogs, affiliates who have a significant influence on social media can bring a lot of traffic through the affiliate links if they share them with social network users. There are two options when it comes to sharing links by the affiliates. Firstly, they can share the link to the post containing the affiliate links. Using this practice, they direct social media followers to their own website or blog, from which the visitors can choose to click on the affiliate links.

The second option is sharing affiliate links directly to the social media account in a post. This post is usually accompanied by relevant text and image(s). The affiliate can disclose the fact that the link is an affiliate. When sharing the links directly through social media, the publishers usually use shortening services to create shorter links.

When promoting affiliate links on social media, the affiliates can benefit a lot from knowing a thing or two about social media marketing. Here are the most important things to have in mind:
• Posts can be scheduled to appear at different times during the day
• Posts can be promoted to increase their reach
• It is advisable to make these posts personalized and adapted to your target group
• Images improve the post engagement and visibility
• Analytics enables you to see the performance of each post.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

OUR MISSION

To create well-reached contents that will increase the intellectual prowess of our readers. 

OUR VISION

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

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Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword.

There are 3 steps to how search engines work:

#1 Crawling

• Discovery stage
• Automated crawlers are sent to find new and previously known pages by following links from one page to another

Search engines send out web crawlers to find new pages and record information about them.
They discover new pages by following the links on pages they already know about.
For the pages they have previously visited, crawlers are periodically sent back to check whether the content has changed.
Sometimes websites instruct search engines not to crawl certain web pages and these are left out of the index.

2. Indexing

• Filing stage
• Some results are filtered

Most web pages that offer unique and valuable content are placed into the index.
Common reasons for pages not placed in the index are that the content was considered:

• Duplicate
• Low value/spammy
• Couldn’t be crawled
• The page or domain lacked inbound links

3. Rankings

• Retrieval stage
• Search engines scan their indexes
• They select web pages that provide the best answers
• There are over 200 rankings factors

In 2013, Google upgraded its main algorithm and named it Hummingbird. This upgrade included Google being more intelligent in understanding the meaning of keywords and being better able to return more relevant results.
In 2015, Google announced RankBrain which is a sub-algorithm of Hummingbird and an artificial intelligence system. This further illustrates the importance of understanding the true meaning of keywords, rather than just matching up keywords to pages that mention them.

In English, a keyword normally implies just one word but for SEO it can mean one or more. When thinking of keywords, try and understand what the users actually want and what task they are trying to complete – and then try to offer the best possible content to satisfy the intent behind the keyword.

Broadly speaking there are three types of keywords:

• Navigational
• Informational
• Transactional

Depending on the topic or page you are researching, the types of keywords you will wish to target are likely to require different types of content and a slightly different approach for SEO. We’ll now review each one.

Navigational keywords

We can think of these types of keywords as signposts that direct searchers to a place they already have in mind. If you search Google for a brand name, a person’s name or a URL, you are using navigational queries. Queries and keywords are used interchangeably in SEO.

Informational keywords 

Collectively, informational queries make up the largest proportion of keywords and because they happen at the earlier awareness stage of the buying cycle, so are harder to convert into customers. Blog posts are examples of content where informational keywords are often targeted. That’s because a blog post is more about informing, rather than selling. For this reason, informational content tends to be more successful in social media.

Transactional keywords

Transactional queries happen at the last decision stage of the buying cycle, so are easier to convert into customers, but tend to be more competitive to rank for. As the name suggests, transactional keywords are targeted on sales pages, so they are often the first types of keywords we research and optimize for. They are also the most likely to improve the bottom line of your business and help meet business goals.

As you might expect, transactional keywords are the most likely to help with sales and help a business grow. But they are also the most competitive type of keywords, so the hardest to rank for.  Some businesses that are new to SEO, ONLY target transactional keywords which means they struggle to rank for any keywords. By targeting informational keywords, often means progress can be made quicker, particularly at the start for SEO.

In 2013, Google upgraded its main algorithm and named it Hummingbird. This upgrade included Google being more intelligent in understanding the meaning of keywords and being better able to return more relevant results.

In 2015, Google announced RankBrain which is a sub-algorithm of Hummingbird and an artificial intelligence system. This further illustrates the importance of understanding the true meaning of keywords, rather than just matching up keywords to pages which mention them.

In English, a keyword normally implies just one word but for SEO it can mean one or more. When thinking of keywords, try and understand what the users actually want and what task they are trying to complete – and then try to offer the best possible content to satisfy the intent behind the keyword.

Broadly speaking there are three types of keywords:

• Navigational
• Informational
• Transactional

Depending on the topic or page you are researching, the types of keywords you will wish to target are likely to require different types of content and a slightly different approach for SEO. We’ll now review each one.

Navigational keywords

We can think of these types of keywords as signposts that direct searchers to a place they already have in mind. If you search Google for a brand name, a person’s name or a URL, you are using navigational queries. Queries and keywords are used interchangeably in SEO.

Informational keywords 

Collectively, informational queries make up the largest proportion of keywords and because they happen at the earlier awareness stage of the buying cycle, so are harder to convert into customers. Blog posts are examples of content where informational keywords are often targeted. That’s because a blog post is more about informing, rather than selling. For this reason, informational content tends to be more successful in social media.

Transactional keywords

Transactional queries happen at the last decision stage of the buying cycle, so are easier to convert into customers, but tend to be more competitive to rank for. As the name suggests, transactional keywords are targeted on sales pages, so they are often the first types of keywords we research and optimize for. They are also the most likely to improve the bottom line of your business and help meet business goals.

As you might expect, transactional keywords are the most likely to help with sales and help a business grow. But they are also the most competitive type of keywords, so the hardest to rank for.  Some businesses that are new to SEO, ONLY target transactional keywords which means they struggle to rank for any keywords. By targeting informational keywords, often means progress can be made quicker, particularly at the start for SEO.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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With best practices in place and organized strategies being implemented, affiliate marketing can be quite a lucrative endeavor for both merchants and affiliates. Merchants particularly see this business model as a win-win for them. They only pay for the actual conversions, i.e. for their goals being achieved. They do not risk losing any investment because they only pay based on performance.

However, the situation is not that plain and simple.

There are a number of issues you have to be aware of when running an affiliate program. Not only could these cause harm to your website but they can lead to having to pay for fake performance, thus completely wasting your budget without seeing any benefits from affiliate links. To make sure you avoid this and to see real results from affiliate marketing, pay attention to these issues and how to prevent them.

#1 Fraudulent affiliates

A fraudulent affiliate is an affiliate who uses a type of fraud to earn commissions in an affiliate program. These frauds can include spamming, squatting, faking the number of clicks, using stolen credit cards for purchases, etc. Actions such as these will not lead to a successful performance or even worse, they might show fake conversions where the merchants would have to pay commissions for no real performance.

Here are a couple of ways to avoid this issue:

• Use the terms of service to define what a valid affiliate action is – Affiliates who sign up for the program will have to accept these terms to join. This way, you protect yourself from any detected frauds because you will not have to pay for them.
• Check affiliates sites – Even though it might be time-consuming to do this if you have lots of affiliates, this could help a lot with discovering fraudulent affiliates.
• Communicate with the affiliates regularly – This is a good way to establish a relationship with the affiliates, but you could also gain insights into their tactics, feedback about the program, etc.

• Have a blacklist – Besides your own data, fraudulent affiliates are often blacklisted on forums or blogs, so this could be used as a reference.
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• Check your own data – If you notice a sudden increase in traffic or an affiliate who out of the blue gets lots of transactions credited, make sure you look into this. It could be a sign of fraudulent activity.

#2 Automatic approval of affiliates

As the term suggests, the automatic approval of affiliates includes the automatic acceptance of a potential affiliate to the program. One of the main reasons for doing so is to motivate the affiliates. Merchants are interested in new affiliates joining the program because this will help them boost their profits. In order to encourage the affiliate to start the program promotion immediately, some merchants use this option.

They believe that while waiting for the application to be approved, some affiliates might lose interest and go on to another strategy, or join another program. Also, automatic approval makes things more comfortable for the merchants because they do not have to do the approval manually.

Although this thinking does have valid reasoning, it is a very dangerous move, one that could turn out to be a big issue. With this kind of automatic approval, anyone can gain access to the affiliate program and potentially apply suspicious and illegal practices to earn commissions.

On the other hand, some merchants decide to use automation features to decline affiliates. In this case, you will automatically decline affiliates if they do not fulfill the specified criteria. Since it is an automatic decline, it does not involve a review of the affiliate manager, which means that reviewing a website is usually not the reason for the declined application. The reason could be affiliate location, ranking (some affiliate networks offer rankings for affiliates, so once you join you start with no ranking at all), etc.

Since these criteria are set automatically, legitimate affiliates might be turned down. Just because someone is a beginner affiliate on a network, it does not mean that the strategy is spammy or that merchants should not give a chance to such affiliates.

How to approve affiliates?

Despite the fact that both options reduce the time you will need to invest in affiliate marketing because they automate a part of the tasks, neither of the two approaches is perfect, which is why you should compromise:

• Automatic approval

If you decide to choose this option, the solution is to monitor the applications regularly. Even a brief oversight could allow an affiliate to damage your brand through illegitimate techniques. That is why you will have to be on the lookout all the time.

• Automatic decline
If you use this option, you will have to make sure that the criteria used for declining an application are really relevant to you. In case you get a lot of applications for your program, this option can help you filter some of them out. However, the actual review is always recommended to fully access a website’s eligibility to join your program. When using this option, leave a contact email so that the users who get an automatic decline message can contact you and request a manual review. By doing this, you ensure that you do not turn down potential affiliates.

• Swift approval
Alternatively, you could avoid using automated options. Instead, use the strategy of a swift approval. What this means is that you manually approve each affiliate, but you do it very fast. As soon as you receive an application for an affiliate to join, you should start researching the affiliate and looking into the application. Even though this approach is time-consuming, it helps you with solving two major flaws of the automation process. You actually review the affiliate and if it is a perfect fit for your program. You also do it fast, so that they are motivated to start Cookie stuffing

Cookie stuffing is a black hat marketing technique. It relies on taking advantage of the system in order to create misleading performance and get a commission based on it. It can disrupt the metrics of a marketing campaign, and it can also have a negative effect on other affiliates.

To understand how this happens, you will need to understand what cookies do.

Cookies are used for tracking affiliate link performance. Once the user clicks on the affiliate link, cookies are stored in the browser and they stay there during their cookie life, which can vary from a couple of hours to a couple of months. Even if the user decides to complete the purchase later on, as long as the cookie is active, the affiliate gets credited for that conversion.

There is also a rule that states that the last cookie gets the credit. This means that one user can click on one affiliate link, but decides not to buy at that moment, so the cookies are stored on his computer. However, as the same user is browsing the internet, he might come across on another affiliate link for the same product and clicks on it. In this case, the cookies from the first affiliate are deleted, and the commission (if it happens) will be credited to the second affiliate.

Cookie stuffing is a practice that violates both of these rules. Firstly, when using cookie stuffing methods, affiliates are placing cookies into the user’s browser even if they have never clicked on the affiliate link. This means that the commission would be credited to the affiliate if the user buys the product during the cookie life specified by the merchant’s program. However, this is an illegitimate practice because this affiliate was not able to convert the visitor as the actual click never happened. This practice enables those with low content quality and conversion rates to earn commissions in a manner that is not legitimate.

As for the last cookie rule, this black hat affiliate marketing technique can overwrite cookies and attribute them to the affiliate who is using it, even though the user has not clicked on such link. The user might get other cookies active, but when cookie stuffing is in place, the commission is hijacked and credited to the affiliate who is using this technique.

The solution for this issue is to monitor your affiliate program and the traffic you receive closely. Cookie stuffing is a practice that can be detected when aggressively used, so always keep an eye on abnormalities in your affiliate program and check why those might have occurred.

#3 Trademark violations

Trademark represents a company and it helps with identification on the market. When online users look up a specific trademark, they are directed to the company’s website. The methods used for reaching the users can involve non-paid methods (organic search results) and paid methods (search engine ads).

The issue that might occur in affiliate marketing includes so-called trademark poachers. What they do is they violate your trademark to gain profit through their own links. Here is how they do it.

Affiliates use paid search results to promote merchants’ products in search engines. However, they might use the merchant’s trademark and URL in their list of keywords to bid for their campaign. They also use trademark and URL variations or misspelled forms. When they do so, they attract traffic to their own pages even though those searches are directly targeted at the merchant’s website. Once the user clicks on the affiliate link which is promoted in the search engines, the cookies are immediately activated, and the affiliate will be credited for that conversion.

In this situation, the affiliate’s action is considered unfair because the affiliate really had nothing to do with this conversion. An online user looking up a specific brand name is already interested in the brand and perhaps has even made a decision about buying. Since the paid search results rank first in the search engine result pages, above the organic results, the user might end up clicking the affiliate link without any intention to do so. Additionally, the merchant will be paying the undeserved commission.

The best way to fight this issue is to define this aspect of online promotion in the affiliate program’s terms of service. In fact, most affiliate programs have this section in their terms where the affiliates are forbidden to bid on trademark and URL (or name variations) as keywords in search engine paid campaigns. Any affiliate who is detected to go against these terms should immediately be removed from the affiliate program.

#4 Motivating affiliates

Motivating affiliates might become an issue for merchants due to the nature of affiliate marketing. Affiliate marketing is performance-based marketing, which means that there is no fixed commission or specific goals affiliates have to achieve. On the contrary, affiliate marketing gives them a lot of flexibility when working because they can do it at their own pace. They also have a variety of merchants to choose from, some of which are competitors.

One of the tasks of affiliate managers is to learn how to motivate affiliates to keep promoting their programs and to enhance their strategies to increase performance.
Tactics to help you motivate affiliates

Here are a couple of approaches merchants can use to motivate their affiliates:

• Offer special deals – From time to time, it is good to create special deals and offers for affiliates, where they can earn extra commission or a bonus for particular actions. Some of these actions could be increasing the number of referrals, promoting a specific product, etc.
• Award outstanding performance – This is a great approach when you want to keep your most loyal and best-performing affiliates. Again, any offer such as a commission increase, bonus, extended cookie life, will serve as motivation.

• Build trust – Affiliates love to work with merchants who are easy to work with, professional and pay regularly. Therefore, maintaining a good reputation and building trust is a great way to motivate affiliates to be a part of your affiliate program.
• High-quality and efficient communication – Make sure you pay attention to the way you communicate with the affiliates. Consider them your partners who work hard to promote your affiliate program. Treat them with kindness and respect. Always try to reply promptly when you receive a question or feedback from one of the affiliates.

Affiliate marketing scams
Affiliate marketing has earned a somewhat negative reputation mainly because of the affiliate scams people were pulling off. This is why some affiliates are reluctant to expand their work and join new programs.

If you are an affiliate, here are the things you should pay attention to, as these will help you avoid potential affiliate scams.

• Paying a fee to join the program
Most legitimate affiliate programs are free. There is no sense in requiring an affiliate to pay the fee because the goal is for affiliates to earn money through an affiliate program. If you notice such a deal, it is very likely a scam, so make sure you explore a little bit more before joining.

• A middleman
When an affiliate wants to join the program, he or she can do so by contacting a brand or applying to the program directly. There is no reason to involve a middleman in the process. However, some people decide to “assist” you with the process for specific compensation. If you are not able to apply for the program yourself (due to a language barrier, lack of skills, or knowledge), then affiliate marketing might not be for you at all.

• No product or service
Some of the most notorious affiliate scams were discovered as those promoting no product or service. The money was simply transferred from one recruiter to the other, without anything being sold in the end. Make sure you investigate what kind of product or service you will be promoting in the affiliate program you want to join.

Affiliate marketing is a strategy with great potential and opportunities, but one has to be aware of the issues that might come along. A general guideline for avoiding issues is the following:

For merchants: Create the terms of service that help you protect your affiliate program and safeguard it from affiliates who are using illegitimate techniques. This can help you regulate the program and the relationship with the affiliates. It is also necessary to monitor the program and to immediately notice unusual actions that could be a signal that there is fraudulent activity.

For affiliates: Before you join any program, make sure you find out more about the company that is providing the program. This will help you figure out if the program is legitimate or not. The document that deserves your absolute attention is the terms of service because any affiliate marketing strategy you consider implementing needs to be in accordance with this document.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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Are there any obstacles?

While the positive influence of blogging cannot be denied, there can be some obstacles to this strategy as well. Take a look at the three most common obstacles you will encounter and how you can overcome them.

Time-consuming

One of the biggest obstacles companies face is the lack of time to devote to blogging. A blog post takes a lot of time to write, edit, proofread, optimize, and publish. Blog management also requires time.

To prevent the lack of time from becoming an issue that prevents you from blogging and exploring its potential, you could use several strategies to save/optimize your time:

• Hire freelance writers – Someone from outside the company can help you create content for your blog. It is essential that the person is knowledgeable about the industry, and that you still check content submitted by the writers.

• Guest blogging – Guest blogging is another way to obtain new content for your blog and keep up with the pace of regular publishing. You will have to make sure that you accept only relevant topics and content that will be beneficial for your audience.

Guest blogging can help you diversify the topics and writing style on your blog while bringing fresh content on a regular basis.

• Create a plan and to-do list – Try to organize your writing more effectively. Plan your topics well and make sure you create a publishing calendar that you can regularly update. If you are unable to produce a new blog post each day, that is ok, just make sure you have some schedule for publishing.

• Learning with time – Writing will become easier and faster in time. As you get more experienced with the topic and the particular blog format, you will be able to produce more content in less time.

Challenging

Blogging can become a true challenge for companies that want to use this strategy. Besides the lack of time, companies might also lack the expertise to create high-quality content. They might face difficulties when optimizing content, or they might simply fail at understanding what the customers need.

To help fight these challenges, it is important to recognize them on time and explore ways to solve them efficiently. Try to detect the obstacles that might be holding you back and preventing you from publishing content on your blog. You do not want to give up blogging at the sign of an obstacle. Instead, make sure you think about ways your company can overcome these obstacles.

Budget

This is a difficulty mostly associated with smaller companies that are unable to allocate a significant budget to blogging. Beside blog hosting, the budget can also include writers’ fees, editors’ fees, content creators’ fees for visual content, paid content promotion and distribution, paid blogging tools and applications, etc. All of this can be a big burden for companies starting out and being unable to invest into blogging, before seeing any financial gain from blogging.

You can overcome this challenge by optimizing your blogging activity so that you can provide at least some content for your visitors. Even one blog post per week, or a guide once a month is better than no content at all. Also, try to accept guest bloggers who might want to create content for free (with a link back to their blog).

Although challenges do exist with blogging, one thing is for sure – the benefits of blogging are numerous. As with every beginning, starting out blogging can be quite difficult, and stressful and there will be plenty of those moments when you are full of self-doubt. However, it is helpful to have a plan, and a blogging strategy in place. With this strategy showing you the goals you want to work for and the benefits you could eventually earn, you will feel more motivated to pursue your vision and shape this vision into a successful blog.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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To create well-reached contents that will increase the intellectual prowess of our readers. 

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To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

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Blog: All That You Need To Know

A blog is a website or a web page that is regularly updated with new content. Content is displayed as blog articles or posts, which are usually shown in reverse chronological order, so the newest are visible first When blogging was still new in the online community, blogs were usually run by individuals or a small group. Apart from blogs run by individuals, today we also have joint blogging projects which gather multiple authors.

Companies have recognized the importance of blogging as well, so many of them have been implementing blogging as a part of their website. Often companies either have employed a full-time blogger or a team of bloggers that are in charge of content creation and blog promotion.

Most blogs allow visitors to leave their comments and to share blog posts on social media. This is what mainly differentiates blog posts from static website pages. It is also one of the reasons why blogging is considered a type of social networking platform. It enables connection with the author and his or her audience. Blog posts provide that social aspect, which is also why they are such an important asset in engaging online visitors.

Blogosphere

The blogosphere is the term coined to include all blogs and the way these blogs are interconnected. As blogging started to be adopted by the masses and the number of bloggers has gradually been increasing, bloggers began to see themselves as a part of a large community, which is how the term blogosphere was introduced in 2002. It is used to imply that all blogs are connected and comprise a community.

This understanding of blogging being part of the blogosphere is another reason why blogging is considered a type of social network.
Unlike website owners, which are usually focused on the interaction between owner and visitors, and only during the last couple of year have been thinking in terms of social media, blogging has had a social aspect from the beginning. Bloggers interact with each other, they share each other’s content, they comment, they even have blogrolls (the list of blogs they read and recommend). In general, blogging is more focused on the individual level and on these individuals becoming members of the blogosphere.

Blog vs. website

It is essential to differentiate between a blog and a website as this is something most people find difficult to do. Perhaps the most confusing part is the fact, that both are used for publishing content. However, how this content is presented and the purpose it serves is what makes a distinction between the two.

#1 Frequency of updates

The first significant distinction between a blog and a website is the frequency of updates. Blog content is regularly updated, which means that the pages (also called “blog posts”) are more dynamic than website pages. Blog updates can be published at shorter or longer intervals. For example, new blog posts can be published once or twice a week, or even a couple of times during the day. This depends on the type of blog and the author(s).

On the other hand, a website features static pages with content that can occasionally be altered, but it usually stays the same over an extended period.

#2 Engagement level

When it comes to engagement level, website pages hardly generate any engagement. Their main purpose is to provide information, to present a particular concept, etc. This communication is considered a one-to-many type of communication, which means that a page is designed to show the same content to all of the visitors.

Blogs enable better connection between an author and the visitors. It does not matter if the interaction is done through subscribing to RSS, commenting on a blog post, or participating in a poll, the important thing is that blogs encourage this interaction and thus increase the engagement level. The benefits of engagement are numerous, starting from generating interest in your brand, to improving the credibility and online influence.

#3 Search engine friendliness

Blogs are considered to be more search engine friendly due to several reasons.
• Updates

Search engines love new content, and they keep returning new pages to index when they notice that there is a pattern of frequent updates. Google confirms that 15% of searches have never been searched before, which means that new content updates are always welcome. Updated content enable search engines to extend their database and find genuinely relevant content to show in the search engine result pages. New content is most often provided to the search engines through the use of blogging.

• Traffic
Blog topics are much more diverse and provide a range of topics that can be presented as organic traffic results. For example, when there is a search query “how to optimize a blog post,” it is more likely that there will be a blog post relevant to this query than a website.

The concept of blogging also provides an opportunity to publish content which includes related phrases, synonyms, or to coin different phrases related to that topic. In all, this offers a tremendous potential to grow the amount of organic traffic your blog receives on topics that leverage the use of keywords and relevant phrases, that would attract the audience interested in your brand.

• Links

Another reason for blogs being considered search engine friendly is the link building potential of their blog’s content. Content of high quality in a blog post is more likely to generate interest and links from other websites or blogs (also called “backlinks”) than static web pages. Additionally, blog content usually contains a significant number of links, both internal and external, which makes discovering and indexing new content by search engines through this page much easier.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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OUR MISSION

To create well-reached contents that will increase the intellectual prowess of our readers. 

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To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

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A content management system is a system that is used to manage the content of a website. This is defined as the process of moving the web content to all phases onto the production site. To effectively use a content management system, we need to make use of Content Management Applications.

Content Management Application

Content Management Applications allows the content manager or author, who may not know HTML to manage the creation, modification and removal of the content from a website without the expertise of a webmaster.

Content Delivery Application

Content Delivery Application uses Content Management Application information and compiles that information for updating the website.

Also, you need to know that Content Management System can also provide tools for one to one marketing. They will allow the content developers to use tools that are available in the application to reach out to prospective customers with products and services that are likely to be interested in.

#1 Small commitment

I don’t know if you have ever created a website? I need to ask how long it takes you to develop that website or post. If you check a singular post on the website and you try to look at the programming version of that post, then you will appreciate what WordPress has done for you. I have seen a time that I have spent less than 45minutes creating a post. If I have had to write those posts in HTML, I would have spent several days creating those posts. It is content management that makes it easier.

#2 Contribution

Also, Content Management System also provides simple desktop tools that allow more people to contribute to your content. With just clicking a few buttons, it is now relatively easy for more authors to contribute to your website. It is also very easy for your users to share your content. There is also a provision of tools that allow enthusiastic readers to share your content as well.

#3 Well defined approval process

Also, content management systems and applications always have a well-defined approval process for content. It is not all contents that are posted automatically. You can define and dictate what happens to each of the contents that you have posted on your website. 

#4 Large contributors

There are times that you may have many authors contributing to a blog or website. Without a Content Management System, it will be difficult to manage those content effectively. A good content management system will allow you to manage content from multiple authors such that the editing of content from a particular author will not affect other blog authors.

#5 Blog look

Also, a content management system and application will allow you to change the look and feel of a website at once without having to go from one page to another page. This will allow to collectively add new features to the design of a website through the use of plugins and other elements without going to the source code of the website.

#6 Consistent feel

As your blog or website grows, there are some elements on the websites that you will have to adjust in order to continue to meet the need of your growing audience. Having a good Content Management System at your disposal will allow you to have a look and feel on the website that is consistent with the brand image of the entire enterprise. This will allow you to maintain your brand reputation without breaking the bank.

#7 User experience

Due to the formidable marketing tools that come with the content management system, you will be able to gauge your user experience and determine how users will react to any of the changes that you are trying to make on your website. It will allow you to change one element at a time and determine how that change(s) will affect your users. This will help you to determine whether such changes should be made permanent or not.

#8 Reusability

Also, CMS will also contribute to content reusability. It will really assist the website owner to use old content for present-day marketing efforts. Let’s say that scenario has changed after you last used that content, CMS will allow you to re-use and edit that content in order to direct them towards new marketing goals.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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OUR MISSION

To create well-reached contents that will increase the intellectual prowess of our readers. 

OUR VISION

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

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